Aveda started with a mission to create naturally- derived products that care for your hair and the world we live in. Today Aveda's ingredients are over 99% naturally derived, and harvested worldwide.

The art and science of pure flower and plant essences is the core of Aveda. Aveda beauty products are alive with the life force of plants, and contain pure essential oils. Aveda's solutions are so powerful we call them purescriptions™.

Aveda products are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Ever since a hairdresser founded Aveda in 1978, its products have been harvested with respect for the earth, in harmony with the web of life.